RideBer
A simple ride-sharing application for your neighbourhood
Project Overview
RideBer is a community-based ride-sharing platform designed to support families and commuters in suburban areas underserved by public transport. The goal was to create a mobile-first solution that encourages local cooperation, reduces traffic, and improves access to everyday mobility—especially for parents, non-drivers, and students.
Objectives:
Design a simple, trustworthy user interface for requesting and offering rides.
Reflect the community-driven and safety-first values of the service.
Build an intuitive experience tailored to short, recurring suburban trips.
Prepare a scalable design system to support future feature expansion.
User research
To better understand the transportation challenges in suburban areas, I conducted a mix of qualitative and contextual research methods. The focus was on identifying real-world pain points, behavioral patterns, and unmet needs of local residents—especially families.
Key Insights
Parents often face scheduling conflicts and wish to coordinate rides for their kids’ after-school activities.
Public transport is unreliable or infrequent—only one hourly bus and a school bus in the morning.
Car owners are willing to offer rides—but only to familiar people or under specific conditions (safety, time match).
Non-drivers rely heavily on others or are isolated without short-notice ride options.
Users prefer simplicity and want quick access to either offer or request rides without unnecessary steps.
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Design process
Low- fidelity Prototypes
Design Highlights
Color Palette
Primary red (#E63946), Soft red (#FDECEA), and neutral tones that support action, energy and functionality.
Typography
Inter for clarity and modern appeal, used across headers, labels, and body text.
Components
Modular elements like product cards, CTAs, and filter chips streamline the experience and support easy updates.
Final Design
Challenges & Solutions
First-time user confusion.
If users can't book a ride quickly, they’ll bounce.
Solution: Use a single home screen with a large “Request a ride” and "Offer a ride" CTA.
Trust & Safety Concerns
Users want to know who they’re riding with.
Solution: Prominently display driver photo, name, mutual connections, and ride rating before confirmation.
Design for a mixed audience (age, tech skill)
Neighbours may range from tech-savvy youth to older, less familiar users.
Solution: Used large touch targets, bold fonts, and icons with labels. Copy is simple and conversational.
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